Lauren Diaz is strongly influenced by her peer group and she often adopts a new product only after they have pressured her to try it. She makes little use of mass media and salespeople as sources of information. In terms of the adoption curve, she is
A) a laggard.
B) a late majority.
C) an early adopter.
D) an innovator.
E) an early majority.
Answer: B
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Marketing
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