Marketing MCQ
Marketing
When GEICO's advertising team developed the slogan "so easy a caveman can do it" for use in the company's advertising campaign, the team was engaging in which of the following?
When GEICO's advertising team developed the slogan "so easy a caveman can do it" for use in the company's advertising campaign, the team was engaging in which of the following?
When GEICO's advertising team developed the slogan "so easy a caveman can do it" for use in the company's advertising campaign, the team was engaging in which of the following?
A) Choosing a channel
B) Creating noise
C) Encoding a message
D) Decoding a message
E) Providing feedback
Answer: C
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