Loving Care Pets manufactures food for dogs, cats, rabbits, and gerbils, specifically created for pets under three months of age. Assuming it is marketing to a single segment of "pet owners," in terms of the market-product grid framework, Loving Care Pets is using a _____ strategy.

Loving Care Pets manufactures food for dogs, cats, rabbits, and gerbils, specifically created for pets under three months of age. Assuming it is marketing to a single segment of "pet owners," in terms of the market-product grid framework, Loving Care Pets is using a _____ strategy.



A.

market-product concentration


B.

market specialization


C.

product specialization


D.

selective specialization



Answer: B


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