Loving Care Pets manufactures food for dogs, cats, rabbits, and gerbils, specifically created for pets under three months of age. In terms of the market-product grid framework, adding a line of pet food for mature dogs, cats, rabbits, and gerbils will give a _____ strategy that will provide Loving Care Pets with relatively high economies of scale in marketing.
A.
market-product concentration
B.
market specialization
C.
product specialization
D.
selective specialization
Answer: B
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Marketing
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