Loving Care Pets manufactures food for dogs, cats, rabbits, and gerbils, specifically created for pets under three months of age. In terms of the market-product grid framework, adding a line of pet food for mature dogs, cats, rabbits, and gerbils will give a _____ strategy that will provide Loving Care Pets with relatively high economies of scale in marketing.

Loving Care Pets manufactures food for dogs, cats, rabbits, and gerbils, specifically created for pets under three months of age. In terms of the market-product grid framework, adding a line of pet food for mature dogs, cats, rabbits, and gerbils will give a _____ strategy that will provide Loving Care Pets with relatively high economies of scale in marketing.



A.

market-product concentration


B.

market specialization


C.

product specialization


D.

selective specialization



Answer: B


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