Many people are concerned about eating healthy, yet many of these same people still grab lunch at fast-food restaurants because the restaurants are convenient, and they like beef. Burger King has created a veggie burger that "tastes like the real thing without all the fat." Burger King is using a _____ strategy to attract this large market that encompasses many different segments.
A.
cost leadership strategy
B.
cost focus strategy
C.
differentiation strategy
D.
differentiation focus strategy
Answer: C