Promotional expenses at the maturity stage of the product life cycle are often directed towards:
A.
creating demand for the product class.
B.
contests and games.
C.
creating primary demand.
D.
gaining new distributors.
Answer: B
Marketing MCQ
A.
creating demand for the product class.
B.
contests and games.
C.
creating primary demand.
D.
gaining new distributors.
Answer: B