Reality television shows are televised nearly every night of the week. Most show how individuals live and compete in unfamiliar groups and surroundings. One has pairs of contestants competing against each other. UPN network developed a novel approach to reality programming by creating a show that pitted stereotypical North American families (father, mother, and two children) against other families. By focusing on family dynamics instead of individuals, UPN hoped to have an across-the-board appeal to all segments. UPN was using a(n) _____ strategy to attract viewers.

differentiation focus

cost focus

differentiation

cost leadership

Answer: C

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Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
Blood donations to the Red Cross are considered __________ products.
The distribution strategy during the decline stage of PLC involves building more intensive distribution networks
Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
Which value proposition is difficult to sustain in the long run?
What are perceptual positioning maps used for?
The Westin Stamford Hotel in Singapore failed when it once advertised itself as the world's tallest hotel. This difference was not worth establishing because it did not satisfy which of the following criteria?
A company can differentiate itself from competitors using symbols such as McDonald's golden arches, Twitter's bird, and the Nike swoosh. Which type of differentiation is this?
The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.
Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
One important consideration in using a differentiated targeting strategy is that ________.
On the My M&Ms Web site, users can place custom orders for M&Ms. They can choose their own colors, put a personalized text message on the candies, and even upload a photo to be placed on each M&M. Which targeting strategy is M&M using here?
Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?
Instead of going after a small share of a large market, a firm goes after a large share of a smaller niche segment. This type of marketing strategy is known as __________.
If men and women respond similarly to the same marketing mix, they do not constitute different segments. Gender would not be effective in this example because the segment is not ________.
Toothpastes claim they "whiten teeth," "fight bad breath," and "reduce plaque." Which base of segmentation is being used in this example?
___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
What is positioning?
Which of the following statements about segmentation is true?
What is the purpose of differentiation?
The process of evaluating each market segment's attractiveness and selecting one or more market segments to enter is called ______
The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market _____
Market ______ evaluates each market segment's attractiveness and selects one or more segments to serve
Which of the following is an advantage to businesses that use computer databases to manage their inventory?

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The efforts of independent individuals, groups, and organizations to protect the rights of consumers is called
Consumer goods manufacturers are focusing their attention on developing products that use organic ingredients and contain products that are safe for humans as well as the environment. Which social responsibility issue is most associated with the natural environment?
Coca-Cola recently released the following information as part of its annual report, "We are working to balance the water we use by 2020, returning to our communities and nature an amount of water equivalent to that used in our beverages and their production. We are currently on track to achieve this water goal. In 2013, we replenished an estimated 68% (a calculated estimate of 108.5 billion liters) of the water used in our finished beverages through 509 community water partnership projects in more than 100 countries, and we improved our water use efficiency for the 11th consecutive year with an 8% improvement over 2010." This example indicates Coca-Cola is concerned with the _______ issue of social responsibility.
Four basic rights are included in the consumer "bill of rights," which was included in a speech to Congress by President ____________ in a special message about protecting the consumer interest.
Over the last several years, merger and acquisition activity has increased and in some industries, the big companies have become even bigger. For example, in the airline industry, four major mergers have occurred—Delta-Northwest, United-Continental, Southwest-AirTran, and American-U.S. Airways—since 2005, which has drastically reduced competition. This phenomenon could violate a consumer's right to
Sarah Kavanagh, a teenager from Hattiesburg, Mississippi, began an online petition on Change.org to petition Coca-Cola and Pepsi to remove a potentially harmful ingredient, brominated vegetable oil or BVO from its products. BVO has been patented by many chemical companies as a flame retardant and is used in many fruit-flavored drinks to keep the fruit flavor mixed with other ingredients. Over 150,000 people from across the United States signed the petition and resulted in both Pepsi and Coca-Cola electing to remove BVO from its products. What type of activity was Sarah engaged in?

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