Regarding promotion methods, which of the following statements is TRUE?

Regarding promotion methods, which of the following statements is TRUE?



A. Personal selling can provide immediate feedback.

B. Publicity is "free," but usually is ineffective for really new products.

C. Advertising is usually more tailored to the individual needs and attitudes of target customers than personal selling.

D. Sales promotion activities produce results very slowly compared to advertising.

E. All of the above are true.



Answer: A


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