When audiences are allowed to preview actual movies such as Pretty Woman and Honey, I Shrunk the Kids before they are released to the general public, it is a part of the _____ stage of the new-product process.

When audiences are allowed to preview actual movies such as Pretty Woman and Honey, I Shrunk the Kids before they are released to the general public, it is a part of the _____ stage of the new-product process.

When audiences are allowed to preview actual movies such as Pretty Woman and Honey, I Shrunk the Kids before they are released to the general public, it is a part of the _____ stage of the new-product process.



A.

market testing


B.

business analysis


C.

commercialization


D.

screening and evaluation



Answer: A


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