The _____ classifies each strategic business unit (SBU) by its present or forecast growth and market share.

The _____ classifies each strategic business unit (SBU) by its present or forecast growth and market share.

The _____ classifies each strategic business unit (SBU) by its present or forecast growth and market share.



a. opportunity matrix

b. SWOT analysis model

c. portfolio matrix

d. General Electric model



Answer: c. portfolio matrix


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