The idea that people will pay extra for "quality" and status is the idea behind
A. price lining.
B. average cost approaches to pricing.
C. penetration skimming.
D. prestige pricing.
E. psychological pricing.
Answer: D
Marketing MCQ
A. price lining.
B. average cost approaches to pricing.
C. penetration skimming.
D. prestige pricing.
E. psychological pricing.
Answer: D