The largest numbers of product adopters with respect to the diffusion of innovation are found among:
A.
early adopters and laggards.
B.
early majority and late majority.
C.
late majority laggards.
D.
innovators and early majority.
Answer: B
Marketing MCQ
A.
early adopters and laggards.
B.
early majority and late majority.
C.
late majority laggards.
D.
innovators and early majority.
Answer: B