To discourage competitive entry, a company can price its new product low, using penetration pricing. This pricing strategy also helps to:

To discourage competitive entry, a company can price its new product low, using penetration pricing. This pricing strategy also helps to:

To discourage competitive entry, a company can price its new product low, using penetration pricing. This pricing strategy also helps to:



A.

reduce costs.


B.

increase profits.


C.

build customer loyalty.


D.

build unit volume.



Answer: D


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