Marketing MCQ Marketing When Apple launches a new iPhone version, the non-subsidized price (as in the price if you buy direct, without a three-year contract), is often $799 or $899, while older versions decrease in price. This initial high price is referred to as:

When Apple launches a new iPhone version, the non-subsidized price (as in the price if you buy direct, without a three-year contract), is often $799 or $899, while older versions decrease in price. This initial high price is referred to as:

Marketing

When Apple launches a new iPhone version, the non-subsidized price (as in the price if you buy direct, without a three-year contract), is often $799 or $899, while older versions decrease in price. This initial high price is referred to as:

skimming pricing

cost-plus pricing

ROI pricing

market-oriented pricing

Answer: A

Marketing MCQ

When Apple launches a new iPhone version, the non-subsidized price (as in the price if you buy direct, without a three-year contract), is often $799 or $899, while older versions decrease in price. This initial high price is referred to as:

When Apple launches a new iPhone version, the non-subsidized price (as in the price if you buy direct, without a three-year contract), is often $799 or $899, while older versions decrease in price. This initial high price is referred to as:

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