When a firm's president appears in TV testimonial ads to assure customers, employees, and stockholders that the firm is making a fast recovery from some problem, this is:
A. institutional advertising.
B. reminder advertising.
C. competitive advertising.
D. comparative advertising.
E. pioneering advertising.
Answer: A
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?