Marketing MCQ
Marketing
When John's Auto Shop merged with Mike's Glass Repair, customers received discounts at both businesses, while at the corporate level, the new company saw an overall increase in sales. These benefits are referred to as:
When John's Auto Shop merged with Mike's Glass Repair, customers received discounts at both businesses, while at the corporate level, the new company saw an overall increase in sales. These benefits are referred to as:
When John's Auto Shop merged with Mike's Glass Repair, customers received discounts at both businesses, while at the corporate level, the new company saw an overall increase in sales. These benefits are referred to as:
A.
Value-based marketing
B.
Value-adds
C.
Synergies
D.
Points of difference
Answer: C
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