When Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan. It is employing a(n) ___________ strategy.

When Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan. It is employing a(n) ___________ strategy.



A.

strategic channel alliance


B.

industrial distributor


C.

dual distribution system


D.

direct marketing channel



Answer: A


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