Marketing MCQ
Marketing
When selecting a place to eat, Andy always looks at the rating the restaurant received in the local restaurant guide. Since the guide is able to evaluate the parts of the restaurant Andy cannot see, he believes this is a good way to predict the quality of the service he will receive. Andy bases his opinion of restaurants on the basis of which service quality dimension?
When selecting a place to eat, Andy always looks at the rating the restaurant received in the local restaurant guide. Since the guide is able to evaluate the parts of the restaurant Andy cannot see, he believes this is a good way to predict the quality of the service he will receive. Andy bases his opinion of restaurants on the basis of which service quality dimension?
When selecting a place to eat, Andy always looks at the rating the restaurant received in the local restaurant guide. Since the guide is able to evaluate the parts of the restaurant Andy cannot see, he believes this is a good way to predict the quality of the service he will receive. Andy bases his opinion of restaurants on the basis of which service quality dimension?
A.
assurance
B.
tangibles
C.
reliability
D.
responsiveness
Answer: B
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