Outline the factors that Influence Consumer Behavior and give examples.
Cultural Factors
-culture: the set of basic values, perceptions, wants and behaviors leaned by a member of society from fame and other important institutions
-subculture: many brands now target specific subcultures such as hispanics, african americans, and asian americans with marketing programs tailored to their specific needs and preferences
-Social Class
Social
-groups and social networks
-family
-roles and status
Personal
-age and life-cycle stage
-occupation
-economic situation
-lifestyle
-personality and self-concept
Psychological
-motivation
-perception
-learning
-beliefs and attitudes
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Principles of Marketing
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