Which of the following is NOT a managerial practice designed to improve the implementation of marketing programs?
A.
Schedule precise tasks, responsibilities, and deadlines so each employee knows what is expected.
B.
Analyze, design, test, and retest the marketing program solutions to get it right the first time to avoid costly "fix-its" during the implementation.
C.
Communicate marketing goals to each team member so each knows the standards by which performance will be evaluated.
D.
Reward successful marketing program implementation by giving team members bonuses, recognition awards, promotions, etc.
Answer: B
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