Which of the following is true of the factors that affect consumer decision making?
a. Psychological factors include gender, age, family life cycle stage, personality, self-concept, and lifestyle.
b. Social, individual, and psychological factors do not affect a decision-making process.
c. Cultural values are static and do not affect the purchase behavior of consumers.
d. Cultural factors exert the broadest and the deepest impact on consumer behavior.
Answer: d. Cultural factors exert the broadest and the deepest impact on consumer behavior.
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Marketing
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