Which of the following statements is true of sales promotion?
a. It includes experiential marketing whereby events are created to enable customers to connect with brands.
b. It includes a planned presentation to prospective buyers for the purpose of making a sale.
c. It is a long-run tool used to stimulate gradual increases in demand.
d. It is a tool used to build a long-term relationship between the salesperson and the customer.
Answer: a. It includes experiential marketing whereby events are created to enable customers to connect with brands.
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