Which of the following statements is true of market segmentation?

Which of the following statements is true of market segmentation?


a.

It helps marketers to adopt a single market mix to meet the needs of customers in the market​

b.

It helps marketers to design marketing mixes to match the characteristics of one or more segments​

c.

​It helps marketers to focus on satisfying customer needs rather than meeting the organization's objectives.

d.

​It helps marketers to adopt a single market mix to meet the needs of customers in the market



Answer: b.

It helps marketers to design marketing mixes to match the characteristics of one or more segments​


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