Which of the following statements is true of market segmentation?
a.
It helps marketers to adopt a single market mix to meet the needs of customers in the market
b.
It helps marketers to design marketing mixes to match the characteristics of one or more segments
c.
It helps marketers to focus on satisfying customer needs rather than meeting the organization's objectives.
d.
It helps marketers to adopt a single market mix to meet the needs of customers in the market
Answer: b.
It helps marketers to design marketing mixes to match the characteristics of one or more segments
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