A _____ is everything, both favorable and unfavorable, that a person receives in an exchange. It can be tangible, intangible, a service, an idea, or a combination of these things.

A _____ is everything, both favorable and unfavorable, that a person receives in an exchange. It can be tangible, intangible, a service, an idea, or a combination of these things.



a) brand equity

b) quality

c) warranty

d) transaction

e) product



Answer: E


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Marketing Chapter 10

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