An important part of evaluating satisfaction with a purchase is reducing any lingering doubts. To reduce cognitive dissonance, a consumer could do all of the following except:
a. look for favorable reviews of
the product online.
b. seek positive opinions about the
products from friends and family.
c. look for unfavorable reviews of
the product online to confirm
their doubts.
d. return the product.
Answer: c. look for unfavorable reviews of the product online to confirm their doubts.