Which of the following statements is true of marketing strategies that can be adopted for high-involvement products?
a. Marketing managers should link
the products to a relatively low-
involvement product.
b. In-store promotion can be used
as an important tool.
c. Promotion to the target market
should be extensive and
informative.
d. Marketing managers should
focus on package design, so the
products are eye-catching and
easily recognized on store
shelves.
Answer: c. Promotion to the target market should be extensive and informative.