Assume you manufacture and sell a product which traditionally has been targeted at a male market. Your boss feels a need to move into new markets. In particular, your boss suggests that you think about feminizing the product and introducing it to the female market. Your boss asks you to report back at the end of the week with a recommendation as to what the first steps would be in such an endeavor. What are you going to tell your boss?
a. hire a color coordinator to find feminine hues for your product.
b. develop a questionnaire.
c. segment your market.
d. get a focus group.
e. do time series analysis.
Answer: d. get a focus group