Brand loyalty can:
a) increase product diffusion
b) encourage competition
c) shorten the amount of time a product spends in the maturity stage
d) help ensure repeat sales
e) sell a bad product
Answer: D
a) increase product diffusion
b) encourage competition
c) shorten the amount of time a product spends in the maturity stage
d) help ensure repeat sales
e) sell a bad product
Answer: D