Brandon is planning to buy a new house. He visits Reardon & Matthews, a professional real estate agency, to find a house within his budget. In this case, Brandon is relying on a(n) _____.

Brandon is planning to buy a new house. He visits Reardon & Matthews, a professional real estate agency, to find a house within his budget. In this case, Brandon is relying on a(n) _____.



a. aspirational reference group

b. primary membership group

c. nonaspirational reference group

d. secondary membership group



Answer: d. secondary membership group


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