Marketers affect consumers' motivation to learn about, shop for, and buy a certain brand by
a. influencing the degree to which consumers perceive
a good or service to be self-relevant.
b. using standardized marketing techniques across
different segments of consumers.
c. encouraging the practice of showrooming.
d. reducing consumer involvement while shopping for
products.
Answer: a. influencing the degree to which consumers perceive a good or service to be self-relevant.