During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:
a.
the consumer is knowledgeable and well informed about a potential purchase.
b.
the perceived risk of the product or service to be purchased increases.
c.
the consumer is confident of making a purchase decision with the information at hand.
d.
the product or service to be bought is a frequently purchased, low-cost item.
Answer: b.
the perceived risk of the product or service to be purchased increases.
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Marketing
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