In the context of consumer involvement, limited decision making typically occurs when a consumer
a. has previous product experience
but is unfamiliar with the current
brands available.
b. expends high effort in searching for
information or in considering various
alternatives.
c. buys an unfamiliar, expensive
product or an infrequently bought
item.
d. buys a brand first and evaluates its
quality later.
Answer: a. has previous product experience but is unfamiliar with the current brands available.