Unlike routine response behavior, in extensive decision making, a consumer
a. is familiar with several different
brands in the product category but
sticks with one brand.
b. uses several criteria for evaluating
his or her options and spends much
time seeking information.
c. practices this type of decision
making while buying frequently
purchased, low-cost goods and
services.
d. is not familiar with the available
brands in the market.
Answer: b. uses several criteria for evaluating his or her options and spends much time seeking information.