In order to help gauge the effectiveness of a social media effort, marketers can follow five steps. After identifying the key performance indicators (KPIs), the next step is:
a. Assign values to your KPIs.
b. Benchmark against competitors.
c. Align your social media goals with your business
objectives.
d. Set up Google Analytics to track conversions.
Answer: c. Align your social media goals with your business objectives.