Mirage, an upscale boutique, offers custom-made dresses for women. Its owners decide to sell their products only in the expensive stores of the city. This is most likely because:
a. the products require a minimum amount of handling.
b. they want to maintain an image of exclusivity.
c. their products are perishable in nature.
d. of the product stage in the life cycle of the products.
Answer: b.