Marketing MCQ
Marketing Chapter 10
_____ products are purchased with little shopping effort. These products typically are purchased regularly, usually with little planning, and require wide distribution.
_____ products are purchased with little shopping effort. These products typically are purchased regularly, usually with little planning, and require wide distribution.
_____ products are purchased with little shopping effort. These products typically are purchased regularly, usually with little planning, and require wide distribution.
a) Convenience
b) Specialty
c) Branded shopping
d) Unbranded shopping
e) Generic
Answer: A
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