QuantPro, a manufacturer of electronic goods, sells its products exclusively through its website. It allows shoppers to purchase products while keeping the prices low. This enables the company to avoid any transactions with intermediaries in its marketing channel. According to this scenario, which of the following channels does Quantico use for the distribution of its products?
a. A broker channel
b. A wholesaler channel
c. A retailer channel
d. A direct channel
Answer: d. A direct channel