Refer to Choice Homes, Inc. The three different brands of homes (Choice, Choice Classic, and Reflections) represent the firm's:
a) line portfolio
b) mix depth
c) line breadth
d) product line
e) product itemization
Answer: D
Marketing MCQ
Marketing
Refer to Choice Homes, Inc. The three different brands of homes (Choice, Choice Classic, and Reflections) represent the firm's: