​_____ refers to the phenomenon in which a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product.

​_____ refers to the phenomenon in which a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product.



a.

​The conversion rate

b.

​Frequency

c.

​The multiplier effect

d.

​Reciprocity



Answer: c.

​The multiplier effect


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