The segment of the business market that seeks to achieve goals other than the standard business goals of profit, market share, and return on investment consists of _____.

The segment of the business market that seeks to achieve goals other than the standard business goals of profit, market share, and return on investment consists of _____.

The segment of the business market that seeks to achieve goals other than the standard business goals of profit, market share, and return on investment consists of _____.



a.

​producers

b.

​resellers

c.

​institutions

d.

​manufacturers



Answer: c.

​institutions


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