Which of the following statements is true of a concentrated targeting strategy?
a.
It is often adopted by small firms to compete effectively with much larger firms
b.
It often results in cannibalization, which occurs when sales of a new product cuts into sales of an existing product.
c.
It allows a firm to serve two or more well-defined market segments simultaneously
d.
It follows a mass-market philosophy by viewing the market as one big market without any individual segments.
Answer: a.
It is often adopted by small firms to compete effectively with much larger firms