To increase the popularity of its new range of smartphones, GizmoPro Inc., a mobile phone manufacturer, offered several other products for free to customers who bought the smartphones. However, the management of GizmoPro Inc. soon found this to be an unsustainable practice. The company then decided to offer discounts on the products instead of giving them for free. These actions of the management of GizmoPro Inc. are aimed at:
Answer: profit maximization.