When considering interaction between companies and customers online, _______ is the attention that social media attracts while ______ is the interactions between the brand and the audience, such as retweets or comments.

When considering interaction between companies and customers online, _______ is the attention that social media attracts while ______ is the interactions between the brand and the audience, such as retweets or comments.


a. awareness; conversions

b. conversions; engagement

c. awareness; engagement

d. engagement; awareness



Answer: c. awareness; engagement


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