When considering the new-product development process, which of the following statements is true of screening?
a. It eliminates ideas that are inconsistent with an organization's new-product strategy.
b. It calculates preliminary figures for demand, cost, sales, and profitability.
c. It involves getting consumer reactions to visual representations of a proposed product.
d. It involves making cosmetic or functional changes to existing products.
Answer: a. It eliminates ideas that are inconsistent with an organization's new-product strategy.