Which of the following is true of the factors influencing the choice of channels for product distribution?
a. Producers tend to choose longer marketing channels for perishable products.
b. Producers' desire to control pricing, positioning, brand image, and customer support tends to influence channel selection.
c. The choice of channel remains the same over the life of a product.
d. The geographic location and size of the market have a limited influence on the decisions regarding the selection of distribution channels.
Answer: b.