Which of the following statements is true of cooperative advertising?
a.
It resolves the impracticality of listing all the dealers of the brand in national advertising.
b.
It does not allow retailers to devote effort to the manufacturer's lines.
c.
It doubles the revenue generation for the retailer.
d.
It cannot be used for advertising through radio.
Answer: a.
It resolves the impracticality of listing all the dealers of the brand in national advertising.