Marketing MCQ
Marketing Chapter 10
Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?
Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?
Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?
a) An unsought product
b) A secondary product
c) A unique product
d) A shopping product
e) A selective product
Answer: D
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