Harrison wanted a gas water heater. He watched newspaper ads until he found one on sale. For Harrison, the water heater is a(n) _____ product.
a) shopping
b) convenience
c) component
d) unsought
e) specialty
Answer: A
Marketing MCQ
Marketing Chapter 10
Harrison wanted a gas water heater. He watched newspaper ads until he found one on sale. For Harrison, the water heater is a(n) _____ product.