Why is the assortment process beneficial?
a) Producers can save money by producing items in large quantities, but consumers often want to buy goods in small quantities
b) Different target markets are typically looking for goods of varying quality
c) Gathering similar products together from many small producers creates bulk quantities that are attractive to many buyers
d) Selling directly to consumers saves money for producers and helps them to control the marketing message
e) Consumers often find it convenient to shop for products created by many different firms all in one place
Answer: e) Consumers often find it convenient to shop for products created by many different firms all in one place