Nutty Chunk is a well-known chocolate brand. Before developing the details of the marketing plan, the managers of the company need to frame the marketing objective. In this case, which of the following can be considered a strong marketing objective?
a. To make the best Nutty Chunk bars possible and invest heavily in various promotional strategies
b. To increase the sales of Nutty Chunk bars to $100 million
c. To increase the sales of Nutty Chunk bars by 5 percent compared to the previous year's sales within a year
d. To increase the market share of Nutty Chunk bars
Answer: c. To increase the sales of Nutty Chunk bars by 5 percent compared to the previous year's sales within a year
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